Top 5 MSP best practices

22nd Jan 2021

Since the emergence of managed service providers (MSP) in the 1990s, the market has steadily grown. According to Statista, the global MSP market would make 200 billion US dollars in 2020, with continued growth expected for the coming years. Now is an excellent time to work in the managed services market. Knowing the top MSP best practices can make all the difference. Here are five tips to get you started.

1. Design effective processes staff can repeat

When creating a successful MSP, it’s essential to replicate good work every time for every customer. When designing MSP, you must establish a system and method of working which all staff members (including newbies) can replicate reliably. If you don’t, the MSP will offer an unreliable service which will affect your success and ability to scale.

2. Work with a mission in mind

Make sure your MSP has a mission. Having a mission builds your brand, better engages employees, and captures the attention of potential customers. If you use your MSP to work towards a goal or an ultimate aim, your business gains direction and purpose.
Don’t think of a mission and keep it to yourself. Instead, invest in communicating your mission clearly to staff and customers.

3. Grow repeat income streams as MSP best practice

Supplying businesses with a tech service and reducing their need to do complex tasks in-house means you can quickly find customers willing to pay monthly. When you grow regular income, you can then build and scale your way to success. Keep on top of your cash flow management, deliver impeccable customer service, and design well-thought-through service packages with differentiated price points.

4. Start with small easy to sell entry-points

When you aim high and grab too much too soon, you set yourself up to fail. Initially, customers will have more reluctance committing to a large contract. Start small, and aim to build their reliance on you incrementally. That doesn’t mean you should leave the incremental growth to chance. You can and should plan account penetration with precision.

5. Don’t neglect your employees

The quality of the people who work for you is essential to the success of an MSP. People are the essence of any service, and without quality talent, you’ll fail. Therefore, it’s one fo the key MSP best practices to plan your recruitment process with precision. Then, ensure you nurture your talent once they’re on board.